News

DAYS HOTEL DUBLIN AIRPORT UNVEILS NEW LOGO

8th November 2007

Pictured (L-R) Francis Whelan, Belinda Atkins, Jim Murphy, Joanna Doyle, Sean Worker.

PREM Group, Ireland’s leading hotel specialist today officially unveiled the new Days Inn logo at a ceremony at Days Hotel Dublin Airport. The new logo is part of the Days Inn brand’s revitalisation plan aimed at appealing to a new generation of guests while maintaining the brand’s core principles of service and value.

 Featuring a friendly modern typeface and bright yellows contrasting with a deep blue, the new logo will be rolled out across Days Inn properties worldwide over the next year. Days Hotel Dublin Airport is the first Irish property to carry the new logo.

In 2007, Days Inn UK & Ireland launched Daybreak® breakfast which allows guests to have breakfast in the hotel restaurant, or to choose a ‘grab and go’ option. The Irish Days Inn properties have also launched free internet access across their portolio.

Days Inn will also introduce a new customer service initiative; which states the brand’s service pledge to guests.  An employee training programme and customer service standards focused on guest interaction will be implemented in support of the promise early next year.

Days Inn Senior Brand Director Belinda Atkins said: “We are consistently looking at new ways to enhance our service and appeal to guests. By refreshing our logo and implementing our revitalisation plan, we are confident that we can keep the Days Inn brand fresh and appealing to current and prospective guests, including younger guests.”

The logo refresh is the first in 37 years, reflecting the brand’s contemporary offerings.

Commenting Jim Murphy, managing director of PREM Group said: “In Ireland, the Days Inn brand is going from strength to strength. In the past two years, we have grown the brand from zero to nine locations across the country and the brand is now firmly established in both the corporate and leisure markets. The brand is synonymous with comfort and quality at an affordable price. This revitalisation strategy will further enhance the brand offering and attract new customers to the brand.”

OFFICIAL OPENING OF DAYS HOTEL CASTLEBAR

Pictured (L to R)

Mary Daly, Business Development Mgr, PREM Group

Enda Kenny, TD, Leader Fine Gael

Joanna Doyle, Franchise Development Mgr, PREM Group

Over 150 business partners, investors, local dignitaries,

special guests, media, friends and family joined Pat and Mary Jennings at the exclusive new Days Hotel on Friday 23rd March in Castlebar, to celebrate the official opening of the hotel.

The new boutique hotel, developed by Pat and Mary Jennings of Harlequin Developments, is being managed by the PREM Group under license from Wyndham Hotel Group under their International franchise, Days Hotel. Boasting the ultimate in vintage glamour, it’s a welcome breath of fresh air in the centre of the bustling shopping and commercial town.

Mr Peter Kelly aka “Franc”, provided that certain “je ne sais quoi” for the exclusive event, with Phil Coulter delighting guests with a private performance after a lavish candle-lit supper reception.

Fine Gael leader, Enda Kenny TD, said hotels were buildings and that they may look very well, but bricks and mortar and modern facilities do not build a reputation. 'The trick for Days Hotel is to ensure that every person who walks through the door should be treated as a VIP so that when they leave and are stuck in traffic, that they would be able to say I wish I were back in Castlebar in Days Hotel'.

Days Hotel Castlebar offers 90 guest rooms including suites, Harlequin Restaurant & Bar, internal courtyard and hi-spec meeting rooms. All guest rooms are designed in a crisp, clean style with comfort and convenience in mind, with numerous amenities for the discerning leisure and corporate client. Meeting rooms offer a choice of contemporary rooms, with capacity for up to 120 delegates, complimentary wi-fi, specialized audio-visual equipment, automated sound and lighting system and more. Virtual tours available on: www.dayshotelcastlebar.com

PREM Group are well on course to open further Days Hotels in 2007. In addition to their existing portfolio of Days Hotels in Dublin City, Dublin Airport, Dublin Park West, Galway, Tullamore, Kilkenny and Castlebar, more exciting locations are on the way. Days Hotel Waterford will be the 9th hotel to open under the Days Hotel franchise in Ireland. Following a major renovation, the former Bridge Hotel will re-brand to a Days Hotel and will open in Spring 2007. The hotel will comprise 130 bedrooms, meeting rooms, bar and restaurant.

DAYS HOTEL WATERFORD - OPENING SPRING 2007

Formerly The Bridge Hotel, this property is currently undergoing a major refurbishment and will re-open as a Days Hotel in Spring 2007. Situated in the heart of the city, just 5 minutes walk from the bus and train stations.

All 130 guest rooms are furnished with warm stylish decor, and include flat screen tv, free broadband, ironing station, in room safe and tea/coffee station.

For more information, please contact central reservations. Tel: +353 1 6391136

DAYS HOTEL CASTLEBAR NOW OPEN - 20/11/2006

Leading hotel management specialist, PREM Group, has announced the opening of a new 90 bedroom premium three-star Days Hotel 'The Harlequin' in the heart of Castlebar town. The hotel was developed by Pat and Mary Jennings and is located next to the hugely successful TF Royal Theatre, which they also own and operate.

The hotel which opened in early November, boasts the ultimate in cool, clean design, with chic décor throughout. The development marks the opening of the first International brand in the town, under the globally renowned Days Hotel franchise, and the first International operational brand in Co. Mayo. Developed at a cost of €15 million, the opening of the hotel brings to eight the number of Days Hotels now operating in Ireland.

Commenting on the development, PREM Group Managing Director Jim Murphy said “This is a very exciting announcement for PREM Group.  We have been looking to open a franchise in Castlebar for a long time and we are delighted with the location we have secured.  Located next to the Royal Theatre will offer increased business opportunities for the hotel and should also have benefits for the theatre itself. This hotel is also good news for Castlebar as a tourist destination.  It will be part of a global brand that tourists from around the world have come to know and respect.  Although Castlebar already enjoys a vibrant tourism industry, we would expect this hotel to help attract even more visitors to the town.”

For further information regarding on Days Hotel Castlebar or to make an online reservation visit www.dayshotelcastlebar.com

PREM GROUP EXPANSION PLAN ON TRACK WITH OPENING OF DAYS HOTEL PARK WEST - 01/09/2006

Leading hotel management company, PREM Group, has opened its latest Days Hotel in the award winning Park West Business Campus, just six miles from Dublin City Centre. The 146 bedroom premium three-star hotel will operate as a stylish contemporary hotel and will be managed by Andrea Wallace.

The hotel was developed at a cost of €25 million and currently employs 60 people. The opening of the hotel brings to seven the number of Days Hotels now operating in Ireland.

Situated just off the M50 at the Naas road exit, the hotel boasts a number of spacious meeting and conference rooms which can accommodate up to 60 delegates. All meeting rooms are equipped with state-of-the-art audio visual equipment to facilitate presentations.

As well as free car parking facilities, a restaurant and a bar, Days Hotel Park West has teamed up with Jackie Skelly fitness located across the road so guests can avail of the leisure and gymnasium facilities on offer during their stay.

Commenting on the opening of Days Hotel Park West, Jim Murphy, managing director of PREM Group said: “The Park West business campus was an ideal location for our seventh Days Hotel. The campus is home to over 240 companies and is located just off the M50 making it a prime location for targeting the business traveller. Days Hotel Park West will offer the business traveller affordable rates within a stylish, ambient setting.”

For further information regarding on Days Hotel Park West or to make an online reservation visit www.dayshotelparkwest.com

BEYOND THE MOON - 21/08/2006

First Irish family travel to Disneyland® Resort Paris

PREM Group are delighted to announce that the Dunphy family from Kildare have just returned from a much needed family holiday in Disneyland® Resort Paris. In collaboration with Beyond the Moon, PREM Group contacted the National Children’s Hospital in Tallaght, who nominated Shane (age 9) and Sarah (age 15), who are brother and sister, and both suffer from a life-threatening illness.

Together with their parents, Shane and Sarah enjoyed a much needed break in Disneyland® Resort Paris. Jim Murphy, MD of PREM Group said ‘We had the pleasure of meeting the Dunphy family when they stayed at Days Hotel Dublin Airport the night before they travelled to Paris. It is an honour to be involved in such a worthwhile association, and hopefully we can bring more smiles to the faces of sick children through the charity’s fundraising programme "Change for Children” and many other activities’ he concluded. For more information, visit www.beyondthemoon.org

TALLEST DAYS HOTEL IN EUROPE OPENS AT DUBLIN AIRPORT - 25/07/2006

Leading Hotel management specialist, PREM Group have opened their latest Days Hotel on at Ballymun’s Santry Cross adjacent to Dublin Airport. The 88 bedroom Hotel brings to five the number of Days Hotels operating in Ireland. It includes 12 executive suites and will employ 30 people. The Premium three-star Hotel will operate as a stylish contemporary Hotel and will be managed by Mark Williams.

The Hotel was developed at a cost of €20 million and occupies a 16 storey high tower that makes it the tallest Days Hotel in Europe.  Facilities include four meeting rooms accommodating from 4 to 60 delegates and will include ceiling mounted projection, WiFi, DVD, OHP and screen. Underground secure parking is also provided. The 12 executive suites are designated as workzones, a trademark room type of the Days Hotel brand. Each workzone has been equipped with high-speed internet access, small fitted kitchen and separate dining area.

Reubens Café Bar which is fully licensed will provide an all day food offering ranging from snacks to full meals as well as a selection of beverages. Prices are €79 executive room only and €89 for a suite.

Commenting Mr Jim Murphy, Managing Director, PREM Group said that the Days Hotel is expected to appeal to both the leisure and corporate sectors. “The opening of a Days Hotel adjacent to Dublin Airport means that we can capitalise on the expansion programme at the airport and the growing passenger numbers. There is strong demand both in the vicinity and from airport traffic from business and leisure tourism. Our Days Hotel offering provide high quality premium three star accommodation at affordable rates”.

For more information, and to make online reservations, visit www.dayshoteldublinairport.com

NEW DAYS HOTEL FOR KILKENNY - 23/06/2006

PREM Group, specialists in the management of hotels, serviced apartments and serviced offices, have announced the opening of a new Days Hotel in Kilkenny.. The 80 bedroom hotel has been developed at a cost of €10 million and is located just 2km outside the city at Springhill.

The premium three star hotel, opened in June 2006 and is managed by PREM Group under their successful Days Hotel brand. As well as having a bar and restaurant on site, the new hotel also boasts meeting rooms for up to 60 delegates. The premium accommodation throughout all its bedrooms is furnished with stylish décor, tv with dvd player, iron and ironing board, a tea/ coffee station, hairdryer and safe.

Speaking about this new development, Jim Murphy, Managing Director of PREM Group said that this hotel is the first in the Kilkenny area to offer real value for money. “This is an exciting development for the PREM Group and we are really looking forward to having a Days Hotel in Kilkenny. We believe that there is a real opportunity in Kilkenny to open a hotel offering premium standards at value for money prices,” he said.

Days Hotel Kilkenny is the 5th hotel in Ireland to open under this International brand. Existing locations include Dublin City, Dublin Airport, Tullamore and Galway. 2006 will see the opening of additional Days Hotels in Park West and Castlebar. “Days Hotels attract the type of customer who typically prefer to stay in a hotel but find the premium rates charged prohibitive. Our offering combines affordable rates within a quality, ambient setting”, he concluded.

Reservations for Days Hotel Kilkenny can be made online at www.dayshotelkilkenny.com